Sim Racing, Reimagined For Entertainment

Countdown Until Next IAMS Certified Event:

The IAMS 2026 Season Starts With The IAMS Formula World Cup, Group Stage Race 1

The AI Advantage

Racing, Powered by AI

At the Heart of the IAMS is a Revolutionary Approach to Sim Racing. By Harnessing the Power of Assetto Corsa’s AI, We’ve Moved Beyond the Limitations of Traditional Player-Led Leagues. This Use of the AI Allows Us to Run a More Expansive Calendar, Featuring More Races and More Series – Which Will All Be Linked Into the Same Universe – Than Ever Before. The Result is a Richer, More Diverse Championship With a Constant Stream of High-Quality Racing and Intense Battles Both On and Off the Track For You to Enjoy and Get Hooked Into!

By Removing the Need for Human Drivers to Show Up and Perform at Peak Levels Every Week, Our Use of AC AI Ensures Consistent High-Intensity (But Still Realistic) Competition Across All Championships. There are No Dropped Connections, No Schedule Conflicts, and No Bad-Mannered Drivers. Instead, You Get to Watch Flawless, Wheel-to-Wheel Racing, Where Every Pass is a Strategic Move and Every Battle is a Clash of Skill, Not Ego. Assetto Corsa’s AI Is Programmed to Challenge Each Other, Leading to Realistic and Thrilling On-Track Action That Can be Relied Upon to Deliver a Show, Every Single Time.

This Isn’t Just About Racing; It’s About Crafting a New Era of Entertainment. The Stability of AI Allows for a More Cinematic and Immersive Viewing Experience. We can Control Camera Angles, Add Detailed Commentary, and Weave Compelling Storylines Around the Championship Battles, All Without the Unpredictability of Human Error. It Transforms Sim Racing From a Niche Hobby Into a Professional, Spectator-Friendly Sport. From Underdog Victories to Championship-Deciding Moments, the IAMS Is Designed to be the Next Great Destination for Motorsport Fans Seeking Continuous, Dramatic, and Captivating Racing Content.

While It Is True That AI Drivers Can’t Give An Interview or Show Emotion in the Traditional Sense, This Allows the IAMS To Become a Truly Unique Storytelling Platform. Each AI Driver is Given a Fully Developed Personality, Backstory, and Skill Profile, Creating a Cast of Characters With Distinct Strengths, Weaknesses, and Rivalries. Our Team of Writers, Analysts, and Commentators Will Bring These Personalities to Life, Creating Narrative Arcs That Highlight Each Driver’s Journey Through the Many IAMS Championships. This Intentional Approach to Storytelling Ensures That Every Moment, From a Surprise Pole Position to a Dramatic Championship Decider, is Rich With Narrative and Meaning, Making the IAMS a Compelling Drama as Much as a Competition. It’s Crucial To Understand That While We Craft The Narrative, The Racing Itself Remains Unpredictable. The IAMS Never Predetermines A Race Winner Or A Championship Outcome. The AI Drivers, With Their Unique Skill Ratings And Programming, Create Genuine, Unscripted Battles On The Track. Our Control Lies In The Storytelling Around The Events, Not In Manipulating The Results. This Approach Ensures That Every Championship Is Decided On Merit, Making The On-track Action Truly Authentic And Allowing Us To Build Compelling Narratives Around Victories And Defeats That Are Earned, Not Given. While The Drivers Are AI, The World They Race In Is Very Much Real. The IAMS Universe Is Brought To Life By A Team Of Real-life Enthusiasts and Members of the IAMS Community, Including Some Acting as Team Principals Who Manage Strategies And Driver Relationships, And Stewards Who Make Critical Race Decisions And Enforce Penalties Using IAMS Rulebooks. The Drama Doesn’t Just Happen On The Track; It Unfolds Behind The Scenes Through Team Politics, Contract Negotiations, And The Real Consequences Of A Steward’s Ruling. This Fusion Of Ai-driven Racing With A Human-managed Infrastructure Creates An Unparalleled Storytelling Experience, Where The Relationships And Rivalries Between Teams, Drivers, And Officials Feel Just As Authentic And Impactful As The Racing Itself.

Finally, The Ai-driven Format Eliminates The Seasonal Limitations That Can Frustrate Traditional Motorsport Fans. We Can Fill The Gaps In The Real-world Calendar—such As The Formula 1 Summer Or Winter Breaks—with Our Own Racing Series. The IAMS Delivers A Continuous, Year-round Schedule Of Races, Ensuring That The Thrill Of Competition Never Stops. No Matter The Season, The IAMS Universe Is Always Active, Providing A Constant Source Of High-quality Motorsport Entertainment For Fans Around The Globe.

Partners & Sponsors

Official Valued Partners of the IAMS

Gridhub.co.uk

GridHub.co.uk  is a sleek, centralised platform for sim racing leagues, teams, and media. Discover active leagues, explore racing teams, and showcase your highlights — all in one place. Built for racers who want visibility and structure, GridHub brings o

Apex Academy

Apexon Racing League & Apex Academy delivers everything a driver needs to improve fast — a free competitive F1 25 league plus affordable pro coaching from just £25 and full setup/strategy packs for £20. Get elite quali and race setups for every track, wet/dry tuning, ERS and fuel guides, tyre management tips, assist-free driving coaching, and personalized adjustments for both controller and wheel. If you want real pace, pro-grade setups, and a clear path to winning, Apexon Racing is the place to be.

Partners & Sponsors

Official Valued Partners of the IAMS

Gridhub.co.uk

GridHub.co.uk  is a sleek, centralised platform for sim racing leagues, teams, and media. Discover active leagues, explore racing teams, and showcase your highlights — all in one place. Built for racers who want visibility and structure, GridHub brings o

Apex Academy

Apexon Racing League & Apex Academy delivers everything a driver needs to improve fast — a free competitive F1 25 league plus affordable pro coaching from just £25 and full setup/strategy packs for £20. Get elite quali and race setups for every track, wet/dry tuning, ERS and fuel guides, tyre management tips, assist-free driving coaching, and personalized adjustments for both controller and wheel. If you want real pace, pro-grade setups, and a clear path to winning, Apexon Racing is the place to be.